Lunch Agenda

BIG FOOD Stars, Episode 4

Episode Summary

America's favorite mac and cheese company Annie's Organic has blazed a trail in the regenerative agriculture movement by introducing soil-focused products and an agricultural scorecard. And because Annie's was purchased by General Mills in 2014, this means they can use the tool to track progress towards environmental sustainability across its myriad brands. So maybe instead of selling OUT, this is a smaller food brand selling IN? In our last BIG FOOD Stars episode, Senior Associate Marketing Manager Ali Kelley discusses how Annie’s product innovation and mission impact work is rippling across the General Mills portfolio.

Episode Notes

America's favorite mac and cheese company Annie's Organic has blazed a trail in the regenerative agriculture movement by introducing soil-focused products and an agricultural scorecard. And because Annie's was purchased by General Mills in 2014, this means they can use the tool to track progress towards environmental sustainability across its myriad brands. So maybe instead of selling OUT, this is a smaller food brand selling IN? In our last BIG FOOD Stars episode, Senior Associate Marketing Manager Ali Kelley discusses how Annie’s product innovation and mission impact work is rippling across the General Mills portfolio.